The Bachelor of Business Administration (BBA) programme offers a well-rounded curriculum that blends
practical, real-world applications with the theoretical aspects of business in a global context.
Students are encouraged to realize their highest potential through collaborative relationships that
motivate and sustain individual and organizational growth.
Special Features
The programme emphasizes collaborative learning and leadership development, enabling students to
enhance their managerial, analytical, and decision-making skills while fostering personal and
professional growth.
Internship
Students are required to complete a three-month major project work and undergo
two weeks of institutional training in a manufacturing unit as part of the programme.
Course Content
- Basics of Business and Business Management
- Organizational Behaviour
- Economics for Executives
- Financial Accounting
- Production and Material Management
- Marketing Management
- Business Law
- Human Resource Management
- Financial Management
- Management Information System
- Taxation Law and Practice
- Cost and Management Accounting
- Research Methods for Management
- Advertising and Sales Promotion
- Insurance Principles and Practice
- Entrepreneurship and Small Business Management
- Investment Management
- Services Marketing
- Banking Law and Practice
- Modern Office Management
Skill-Oriented Courses (Practical)
- Financial Accounting Package – Tally
- PC Software
- Communication Skills (Papers I to IV)